SMITA MALWE

Smita is a communications enthusiast and a seasoned professional with over 13 years of diverse experience in communications, public relations, project coordination, and management. With a strong foundation in corporate and brand communications, she has successfully delivered impactful projects across industries, including finance, technology (B2B & B2C), non-profit organisations, real estate, automotive, consumer brands, startups, professional services, lifestyle, media & entertainment, energy, and hospitality across India and the UAE.

Smita’s core expertise lies in strategic communications, media relations, content strategy, reputation management, and strategic planning. Known for her strong problem-solving, interpersonal, and negotiation skills, she has led teams to execute award-winning campaigns recognised by prestigious platforms such as IPRCCA, SABRE, and Kaliedo (ET Brand Equity).

Professional Journey

Smita has worked with some of the most prestigious communications and public relations organisations. Her journey includes roles at Ogilvy & Mather Public Relations Worldwide, where she honed her skills in corporate and brand communications; LinOpinion – PR Division of Lowe Lintas, where she developed multi-channel campaigns; Adfactors PR, focusing on strategic media planning and client management; and Media Mantra, where she led award-winning campaigns for high-profile clients across diverse sectors.

Smita’s portfolio further includes her tenure at SPAG Asia, where she specialised in public advocacy and healthcare communications. She also spearheaded comprehensive marketing and PR strategies for some of the leading companies in the UAE and GCC. At Heriot-Watt University Dubai, she supports the communications team with strategic communication counsel and manages media engagements for internal stakeholders and for various schools including Edinburgh Business School, The School of Energy, Geoscience, Infrastructure and Society (EGIS), The School of Textiles and Design and The Centre of Excellence in Smart and Sustainable Construction (CESC). With her sights set on making a meaningful impact, Smita strives to bring unmatched dedication and expertise to every project she undertakes.

Smita is a dedicated mentor and trainer who has imparted knowledge to startups and other organisations, delivering sessions at platforms like PRCAI. Her expertise spans many topics, including public relations, communication strategy, crisis communication, brand development, media relations, soft skills, leadership, and cultivating a positive mindset. She is a committed professional who seeks a career in education and healthcare communication management in future.

Smita has authored research-driven articles and opinion pieces, showcasing her ability to distil complex ideas into accessible narratives. She is deeply passionate about initiatives that nurture workplace connections, promote mental well-being, and champion sustainability. Through her expertise, Smita aims to inspire trust, drive engagement, and create meaningful impact for organisations and audiences alike.

Interests

Beyond her professional pursuits, Smita is an ardent lover of literature and creativity. She enjoys reading plays and poetry, often penning her own poems to express her thoughts. During college, she founded SOCHH (Society of Caring and Helping Hands), an initiative focused on child education and welfare. Smita’s artistic endeavours include performing as a theatre artist under renowned Indian directors and exploring her talent as a voice-over artist.

Originally from Bhopal, Madhya Pradesh, the 'Heart of India', Smita is an avid traveller and mountain enthusiast. Between her adventures and explorations, she enjoys the dynamic and cosmopolitan life of Dubai, United Arab Emirates, where she currently resides.

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